Fruitvale PBID Renewal

Fruitvale PBID Renewal

CivicMic works with the Fruitvale Business Improvement District to facilitate community outreach and public engagement opportunities for the renewal of the Fruitvale Property Business Improvement District ("Fruitvale PBID") that funds operations, maintenance, and activities in the District.  In this post, we share valuable background information, benefits, and milestones for the Fruitvale PBID renewal process.

A Property Business Improvement District ("PBID") is a type of benefit assessment district used by local governmental agencies in California to fund public improvements and services.  Please click here to learn more about benefit assessment districts and how they are established for a specific geographical area that receives a special benefit from specific public improvements and services.  The Fruitvale PBID was established in 2011 for a ten-year term to fund certain services and programs in two zones of benefit within the boundaries of the Fruitvale Business Improvement District.

Fruitvale PBID Renewal: Background Information

Location
The District generally includes parcels fronting Fruitvale Avenue from East 12th Street to Foothill Boulevard; parcels fronting Foothill Boulevard from Fruitvale Avenue to High Street; parcels fronting International Boulevard from 29th Avenue to 42nd Avenue; and parcels fronting East 12th Street from 33rd Avenue to 35th Avenue.

Benefit Zones
Two benefit zones have been identified within the District. Parcels in the center of the District with the highest commercial activity have the greatest need and therefore receive the greatest benefit from the services provided. As a result, Zone 1 generally includes parcels fronting Fruitvale Avenue from 15th Street to East 12th Street; parcels fronting Foothill Boulevard from Fruitvale Avenue to 34th Avenue; parcels fronting International Boulevard from Fruitvale Avenue to 42nd Avenue; and parcels fronting East 12th Street from 33rd Avenue to 35th Avenue. The remainder of the District is identified as Zone 2.

Services
A cleaning, maintenance, and marketing program to promote the District throughout the region. The following is a description of the services being provided through the District:

Zone 1
Regular sidewalk and gutter sweeping
Graffiti abatement
Removal of flyers, handbills, etc.
Sidewalk pressure washing
Marketing and promotion
Outreach and fundraising

Zone 2
Regular sidewalk and gutter sweeping
Graffiti abatement
Removal of flyers, handbills, etc.

Time and Manner for Collecting Assessments
As provided by local ordinance, the Fruitvale Property Business Improvement District appears as a separate line item on the annual property tax bills prepared by the Alameda County tax collector. Property tax bills are generally distributed in the fall and payment is expected by lump sum or in two installments. The County tax assessor disburses the assessments collected to the City of Oakland which will in turn forwards them to the Unity Council.

Duration
The District has a ten-year life. The timeline of the District’s Management District Plan will be January 1, 2012, to December 31, 2021. After ten (10) years, a new Management District Plan and Engineer’s Report must be prepared and the petition, ballot, and hearing processes must be repeated for the District to be reestablished.

Important Documents
Click here to download the formation engineer's report dated April 18, 2011.
Click here to download the formation management district plan dated April 18, 2011.
Click here to download the 2019/20 annual report.

Benefits of the Fruitvale PBID

The funding provided by the Fruitvale PBID contributes to a variety of activities in the Fruitvale Business Improvement District including beautification projects, seasonal events, the farmer's market, facade, and streetscape improvements.  Examples of the benefits conferred by the Fruitvale PBID are illustrative below.

Milestones for the Renewal of the Fruitvale PBID

The ten-year authorization for the existing PBID expires on December 31, 2021.  By law, the Fruitvale PBID renewal requires certain milestones, including the preparation of a new assessment engineer's report, a new management district plan, the enactment of several City Council resolutions, a public hearing, and petition and ballot procedures executed by the property owners subject to the assessments.  Below is a general list of the upcoming milestones and what to expect for the renewal of the Fruitvale PBID.

  • Outreach and dissemination of information about the existing PBID and the renewal process.
  • Survey of stakeholders about the existing PBID and renewal.
  • Community meeting to discuss the renewal process and answer questions.
  • Continue outreach and dissemination of information to address additional questions.
  • Preparation of the new assessment engineer's report.
  • Preparation of the new management district plan.
  • Petitions mailed to property owners subject to the assessment.
  • Resolution of intention to form the new PBID by the City Council.
  • Ballots mailed to property owners subject to the assessment.
  • Public hearing and tabulation of the ballots.
  • Resolution confirming the assessments by the City Council, if supported by tabulation results.
  • New PBID charges added to the property tax bill for the new term, if supported by tabulation results.

Click here to view the timeline for the renewal of the Fruitvale Property Business Improvement District.

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